The University of Cordoba is holding a training course entitled “An Introduction to Sports Marketing: From Stadiums to Business Relationships”

The University of Cordoba Holds a Training Course Titled “An Introduction to Sports Marketing: From Stadiums to Business Relationships” The Continuing Education Department at the University of Cordoba, in collaboration with the Faculty of Physical Education and Sports Sciences – Ibn Khaldun College, held a specialized training course titled “An Introduction to Sports Marketing: From Stadiums to Business Relationships.” This course is part of the university's efforts to enhance practical aspects and connect them to the job market. The course was presented by Professor Mohamed Fathi, who addressed modern concepts of sports marketing and mechanisms for leveraging sports activities to build successful business relationships. He also highlighted the importance of marketing in developing sports institutions and achieving their financial sustainability. On the sidelines of the course, the President of the University of Cordoba received Professor Mohamed Fathi in his office. During the meeting, they discussed ways to enhance scientific cooperation and exchange expertise to serve the academic process. They emphasized the importance of holding such courses, which contribute to developing the skills of students and faculty members. This course is part of a series of scientific activities that the University of Cordoba is keen to organize, with the aim of developing the capabilities of students and academic staff and keeping pace with modern developments in various fields.